What if you told the right story?

This week on Office Hours, we’re welcoming Dawn Kern, messaging strategist and copywriter, for our next Expert Series.

Dawn is going to unpack how storytelling (done right) can change everything in your business. It’s not about where you got your MBA, it’s about telling the story your audience actually cares about.

Here’s a taste of what she’ll cover:

• The Science Behind Why Stories Stick – Why storytelling connects with your client’s brain and decision-making.

• The Story Your Audience Wants – How to uncover what really moves them to say “yes.”

• The Story Points That Matter Most – Hint: not your resume.

• Anti-Sleaze Marketing – Building trust in an era of funnels, countdown timers, and bro-marketing.

Dawn brings both expertise and humanity to the conversation — and a love for nachos and pickleball. Don’t miss this one.

Next Foundation Office Hours

Friday, Aug 22th at 11:00 AM PST: 
This is your space to:
✅ Get unstuck
✅ Gain insight from peers
✅ Make your next move with support

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Whether you need clarity, momentum, or want to be around people building bold things, come hang out.

Last Time on Office Hours

The last Office Hours was a powerful dive into the heart of entrepreneurial struggle and transformation. We zeroed in on a common challenge: wearing too many hats and feeling stuck in the whirlwind of daily operations. But what emerged was a profound conversation about identity, strategic focus, and the real future of building connections in a rapidly changing world.

It was a session filled with candid vulnerability and incredible insights, showing you that the path to scaling isn't just about what you do, but about who you choose to be.

3 Insights That Hit Home This Session:

Unmask Your True Identity for Growth 🎭

Feeling stuck wearing all the hats in your business? One attendee bravely shared this exact struggle, highlighting the tension between where they felt they should be and where their energy naturally pulled them.

Insight: Your entrepreneurial journey is a profound act of personal growth. To truly scale, you must embrace and develop the identity required for your next level, even if it feels unnatural at first.
Ask yourself: What identity is your business calling you to step into right now? How can you draw on your existing strengths (like reading the field in sports) to confidently embody this new role, even for a few hours a day?

Human Connection is Your Superpower in the AI Era ❤️

With AI rapidly advancing and poised to generate endless, personalized ads, the future of selling feels uncertain. But what AI can’t replicate is genuine human connection and intuition.

Insight: As the world gets noisier with AI-generated content, authenticity and vulnerability become paramount. People buy from — and remember how you made them feel. Your ability to create meaningful relationships is the ultimate differentiator.
Ask yourself: How can you approach your next networking event, or even your next customer conversation, with the sole intent of making the other person feel truly heard and understood?

Vision Isn't Just Big, It's Clear 🔭

Many entrepreneurs grapple with a blurry vision, leading to scattered efforts. We discussed how a massive, clearly defined goal simplifies decision-making, allowing you to cut out the "noise" and focus only on the "signal."

Insight: An "impossible" goal, when truly committed to, condenses your priorities and makes your path incredibly clear. It forces you to identify the "big domino" – the one thing that, if knocked down, makes everything else easier.
Takeaway: If you had to achieve your 10-year vision in just one year, what 3 things would actually matter? Cut everything else out.

Coaching Nudge:

You're building something incredible, and sometimes that means stepping into roles that stretch you. Remember, the growth you experience as an entrepreneur isn't just about your business, it's about you. Embrace the discomfort, lean into the challenge, and know that every "hat" you wear, especially the one that pushes your edge, is forging the superhero you're meant to be.
💬 Bonus reflection: What’s your superhero secret identity?

💥 Are You In The Foundation Community Channels?

We’ve added a couple of new ways for you to stay connected in between calls:

✅ Join Our New Facebook Group
Keep the conversation going, ask questions, and share wins with other leaders in the Foundation community.

Let’s keep it going.
✅ Share your thoughts from this session in the Facebook group.
✅ Missed it? Don’t worry — the next one’s coming up soon.
✅ Got a challenge? Put your hand up for the hot seat.

Clarity is kind. And momentum compounds.

Hot Seat Volunteers Needed

If you’re interested in the hot seat this week, we’d love to hear from you. It’s a great way to get focused feedback and insights on a challenge you’re tackling. Please respond to this email!

💬 Bring a Friend Who’d Love This

Know someone who’s growing a business, could use some fresh energy, or just needs to connect with people who get it?

Invite them to join Office Hours.
It’s a great way to introduce them to the Foundation and give them a taste of what this community is all about.

Let’s keep building beyond limits—together.

We’d Love Your Feedback

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