The Foundation Office Hours Newsletter – November 15, 2024

This Week’s Takeaways

1. Building Better Outreach with Reilly Renwick
Reilly brought the goods this week, sharing practical ways to improve cold outreach, make stronger offers, and generate real leads. Key takeaways:

• Personalize and Simplify: Keep emails short, direct, and specific to the person you’re reaching. No fluff.

  

• Dial in the Offer: A clear, irresistible offer that solves a pain point is key. Add guarantees or testimonials to make it a no-brainer.

• Ask for Referrals: If you’re not asking happy clients for introductions, you’re leaving opportunities on the table.

Tools Reilly Mentioned:

• Lemwarm: A tool to improve email deliverability.

• Use Secondary Domains: Use them to protect your primary domain from being flagged during outreach.

2. Content That Works (and Doesn’t)
We also dug into blogs, SEO, and video content as ways to build credibility and leads.

• Blogging: A long game that needs sharp keyword research and real alignment with your audience.

• YouTube: An underrated platform for establishing authority. Pair blogs with videos for maximum reach.

• AI Content: It’s useful for scaling, but it needs human editing to feel authentic. Nobody wants to read something that feels generic.

Takeaway: Focus on content strategies that play to your strengths and serve your audience—don’t do it just to check a box.

3. Scaling Your Service Business
A member shared his challenges in scaling his services beyond one-on-one work. Ideas that came up:

• Run group coaching or webinars to serve more clients while maintaining impact.

• Lean on your network (and your team!) to keep delivering value as you grow.

• Be clear about what success looks like for you. Growth for growth’s sake won’t light you up—focus on what feels meaningful.

Resources Shared This Week

• Lemwarm – Email warm-up tool.

• Right on the Money: How to Use Your Ideas to Succeed

• The Minimum Viable Testing Process for Evaluating Startup Ideas.

• YouTube Tips – Pair videos with blogs for authority and reach.

• Red Bird Networking Event – Join us Nov 26 for casual networking in Kelowna.

yes… I’m going to be using AI imagery all day…

Let’s Keep It Going

Thanks for showing up and sharing your energy. Bring a friend next week—it’s always better when we grow the room.

We’d LOVE From You

1. Give Us Feedback: Help us make these sessions better by filling out this quick 3-question survey: Meeting Feedback Survey.

2. Hot Seat Volunteers: Next week’s hot seat is open! Want to get the group’s insights on a challenge or idea? Let Gene or me know, and we’ll get you set up.

3. Make Connections: If there’s someone from today’s session you’d like to connect with, just ask Gene or me, and we’ll make it happen.

4. Invite Others: Please bring friends who would plus up our depth & details in conversation! (forward this to them!)

Kelsey Helm @ The Foundation (Part of FOP)

These calls are free until year-end. In the new year, we're opening memberships to 25 people. Get on the list now—spots are limited. 

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