When Growth Stops Feeling Good: The Shift That Matters Most

The last Office Hours was packed with real-world marketing clarity.

We were joined by Teresa Doulos from Twin Creek Media, who dropped gold for every founder wondering “How much should I be spending on marketing?” — and what to do with that budget once it’s set.

From simple funnel math to smarter ad allocations, Teresa broke down how to move from gut-based guessing to growth built on data. Whether you're a solo founder or scaling past $2M, her insights hit home: set a budget, measure what matters, and know when it’s time to stop doing it all yourself.

This wasn’t just theory — it was a roadmap you can reverse-engineer from your revenue goals right now.

Back to the Breakthroughs: 

Let’s not skip over the wisdom that landed deep in this session with Teresa Doulos.

📊 You can’t save your way to growth.

There’s scrappy, and then there’s stuck. Underspending on marketing can quietly cap your momentum — not because your product isn’t good, but because no one knows it exists.

Insight: A marketing budget isn’t a luxury — it’s how visibility becomes velocity.
Try this: Commit 2–5% of your revenue to consistent outreach for 90 days. Track attention, not just conversions.

🔄 Marketing is a system, not a gamble.

Funnels feel overwhelming until someone breaks them into simple math. Teresa showed us how to reverse-engineer impressions based on revenue goals — no more guesswork.

Insight: You don’t need to be a data nerd. You just need a destination and a map.
Try this: Pick one offer and work backward: how many sales → leads → impressions? Now make the funnel fit the goal.

🧍‍♀️ Outsource before you overload.

Doing it all is a badge of honor… until it’s a bottleneck. You might be the visionary, but that doesn’t mean you should be the funnel builder, copywriter, and ad strategist too.

Insight: Bringing someone in — even part-time — can restore your creative focus.
Ask yourself: What task drains you most… and who could do it better, faster, or with joy?

Coaching Nudge:

Are you growing… or just doing more?
If your marketing efforts feel reactive, it might be time to stop scaling effort — and start scaling strategy.

Next Foundation Office Hours

Friday, July 25th at 11:00 AM PST: 
This is your space to:
✅ Get unstuck
✅ Gain insight from peers
✅ Make your next move with support

💥 Are You In The Foundation Community Channels?

We’ve added a couple of new ways for you to stay connected in between calls:

✅ Join Our New Facebook Group
Keep the conversation going, ask questions, and share wins with other leaders in the Foundation community.

📅 Subscribe to the Office Hours Calendar
Never miss a session again. Add all future calls to your calendar with one click.
👉 Google GCal
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Whether you need clarity, momentum, or want to be around people building bold things, come hang out.

Let’s keep it going.
✅ Share your thoughts from this session in the Facebook group.
✅ Missed it? Don’t worry — the next one’s coming up soon.
✅ Got a challenge? Put your hand up for the hot seat.

Clarity is kind. And momentum compounds.

Hot Seat Volunteers Needed

If you’re interested in the hot seat this week, we’d love to hear from you. It’s a great way to get focused feedback and insights on a challenge you’re tackling. Please respond to this email!

💬 Bring a Friend Who’d Love This

Know someone who’s growing a business, could use some fresh energy, or just needs to connect with people who get it?

Invite them to join Office Hours.
It’s a great way to introduce them to the Foundation and give them a taste of what this community is all about.

Let’s keep building beyond limits—together.

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